Amazon is one of my favorite places to shop for just about everything – books, beauty products, tech, and even basic household and cleansing supplies. Lately though, with their recent launch of Amazon’s Prime Wardrobe, I’ve been taking a deep dive into their fashion department.
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Now you’d think with a section full of literally thousands upon thousands of items, you’d have no trouble finding new pieces. But the fact is, it’s very easy to get overwhelmed and completely miss out on some great brands navigating through Amazon’s storefront. Though their site does do a great job at allowing you to narrow down clothing by category and occasion, and then filter by item features (like color, neckline, length, and price), I still found myself staring at a bunch of obscure brands that I’d never heard of before…
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Now, it’s no secret that Amazon Fashion offers some unbelievably inexpensive clothing from China-based brands along the likes of ROWME and SheIn. We’re talking pieces as low as $10. (Just search ‘dress’ and you’ll see what I mean!). Thing is, if you read the reviews, people often complain about inconsistent sizing, cheap materials, and even faulty craftsmanship, which is why I haven’t taken the plunge and placed an order (though perhaps someday I’ll give it a try just to test my luck).
Instead, I dug a bit deeper to find clothing brands that are still fairly affordable – meaning most pieces are under $100 – but that also offer high-quality items and sophisticated-chic styles. And I finally discovered six that made my list, which I’ll be sharing with you today.
Of course, there are some extra benefits to shopping fashion on Amazon. For one, a large majority of the styles are available on Prime, and some even ship through Amazon’s Prime Wardrobe (which is a relatively new service that allows you to ‘try before you buy’). Each of those options offer a quick and easy delivery and return process. You can also score some amazing deals on high-quality pieces if you keep an eye on prices – occasionally you’ll find certain sizes marked down 50% or more off retail!
So now, without further ado, here are my top 6 trendy and affordable Amazon fashion brands, along with my picks for the season!
6 Chic & Affordable Clothing Brands on Amazon
The Fifth Label
The Fifth Label offers minimal chic pieces with a French flair. In their collection, you’ll find everything from weekend-ready chambray dresses and crew neck tees, to sleek structured jumpsuits and tailored trench coats; feminine flowy skirts and ruffled dresses, to edgy faux leather pants and menswear-inspired jackets. You could build your entire wardrobe around their selection and be set with a chic outfit for every occasion!
Shop The Fifth Label on Amazon
J.O.A. elevates the most classic, feminine styles by mixing in the season’s latest trends. Browse their collection and you’ll find tailored dresses, tops, and bottoms with sophisticated twists like corset detailing, off the shoulder necklines, and paper bag waist ties. If you love to get a little experimental with your outfits and incorporate more unique, runway-inspired pieces into your wardrobe, this is the place to shop!
If you’re looking for timeless with pieces with a bit of vintage flair, Paris Sunday is the brand to check out. Here you’ll find everything from soft pastels in form-fitting lace, to bold stripes and floral patterns in flowy fabrics. They also have a gorgeous selection of little black dresses, each with their own unique little spin, whether it be delicate layers, drop waists, or touches of ruffles. Their pieces are also incredibly versatile and can easily transition from work to an evening out!
If you’re digging more bohemian, whimsical vibes, Ella Moon is worth checking out. Their line features everything from romantic, flowy dresses to bright, colorful printed tops. Even their most basic pieces are dressed up with lacy sleeves, embroidery, simple ruffles, and other delicate details. They make the perfect pieces for summer parties and picnics, to city scrolls and nights out on the town.
Shop Ella Moon on Amazon
If you’re looking for more laid-back styles, BB Dakota – and their sister label Jack – have you covered. The two labels offer chic yet comfy plaid button-ups and jersey tops. You also don’t want to miss their huge selection of dresses, fit for every occasion – from casual summer brunches to evening cocktail parties. No matter the style, expect to find lots of minimal-chic prints and detailing, with subtle hints of the season’s latest trends, in flattering, modern silhouettes.
And finally, if you’re looking for more relaxed pieces – from comfy loungewear to everyday basics – Daily/Ritual is the place to shop. They have everything from 100% supima cotton tees and tanks (in affordable two-packs), to hoodies and leggings to keep you warm and cozy. But probably my favorite section to explore are their t-shirt dresses, which come in soft jersey fabrics and a wide range of colors – from basic black and white, to deep jewel and muted earth tones.
What are some of your favorite Amazon fashion brands?