Simple, natural beauty is at the heart of EMMA. EMMA New York is a line of luxury cosmetics created and manufactured in the USA – by New Yorkers. They’ve created a scientifically advanced, clinically-proven skincare and makeup range that offers completely safe, naturally-based formulations that are exceptionally quick and easy to apply to get you out the door in no time. Every product by EMMA uses high quality natural ingredients – from plant extracts, to vitamins and essential oils that protect, nourish, and improve your skin.
“Simple, natural beauty is at the heart of EMMA. Makeup shouldn’t be difficult; at EMMA we believe makeup application should be luxurious, clinically proven, naturally based and able to deliver flawless, beautiful results simply and easily.” – EMMA
EMMA Cosmetics Lipstick
EMMA Lipstick* is a vitamin-rich formula that glides on effortlessly, delivering luxurious, long lasting rich color. Infused with sweet Almond Oil and Aloe to soothe and moisturize lips. Vitamin A and Vitamin E are added for their antioxidant properties. The lipsticks are available in 3 shades – a nude, rose, and brighter pink/coral.
The shade ‘Morningside Rose’ is a light rose-pink that’s perfect for everyday daytime wear, or paired with a smoky eye for an evening look. From the first swipe, it provides the moisturizing and smoothing benefits of a lip balm, with some added shine. The coverage starts out on the sheer side, and can be built up to semi-opaque coverage. The EMMA lipsticks are a great option if you’re like me and prefer more natural lip looks with a hint of color.
EMMA Cosmetics Eye Shadow
The EMMA Eye Shadows* have an incredibly smooth, velvety texture that makes applying and blending a breeze, even with your fingers. Formulated with natural mineral pigments, they offer rich color that can be quickly built up to an opaque finish. They last incredibly long too, even without a primer (I have oily lids, and this shadow did not budge, even in the crease!). The shadows are available in 12 shades, in both satin and matte finishes.
The shade ‘Greenwich Gray’ is a gorgeous gray-taupe with some hints of mauve and brown, making it a versatile neutral suitable for any skintone. The fine shimmer adds extra dimension while maintaining a sophisticated, polished look that transitions well from day to night.
EMMA Cosmetics BB Cream
The EMMA BB Cream* is a luxurious, multi-tasking cream that works to prime, moisturize, treat, protect, and perfect skin. Formulated with Green Tea, Aloe, Arnica, Rose hips, Vitamin E, and other vitamins and antioxidants, the BB cream works to perfect and protect your skin as you wear it. Natural brightening ingredients like diamond powder and pearl pigments, help create a radiant complexion.
If you’re like me and gravitate toward lighter coverage creams, especially in the Summer time, you’ll love this balm. It manages to provide a surprising amount of coverage for a BB cream. At the same time, the EMMA Cosmetics BB cream still feels incredibly lightweight on the skin, even when built up. Its silky, smooth formula makes for a super quick and perfectly even application. The end result is natural, glowing skin – a your-skin-only-better look.
The BB cream comes in a plastic airless pump tube to keep the ingredients intact, while dispensing just the right amount of product to cover your face in 1-2 quick pumps. Shades available include Fair, Light, and Medium (I have light-medium skin – around NC 25 in MAC – and use the shade ‘light’).
EMMA Cosmetics Sheer Foundation
Despite being sheer, the EMMA Sheer Foundation* covers redness and evens tone while letting your natural skin show through. Using a light-diffusing layer, it further minimizes the look of pores and hides imperfections. To the touch, the formula feels almost like a tinted oil (similar to Josie Maran’s Protect + Perfect) – it hydrates and smooths the skin while providing a sheer wash of color. The coverage can also be easily built up for light-medium coverage while still looking completely natural, and almost undetectable. Formulated with Aloe, and vitamins A and E, the foundation protects and moisturizes as it conceals.
The foundation comes in a glass bottle with a pump that dispenses just the right amount of product. There are 5 shades to choose from, ranging from intensity 1.0 to 5.0. (Just for reference, I have light-medium skin – around NC25 in MAC – and use shade ‘3.0’. Despite being in the middle of their shade spectrum, I still found 3.0 to be a tad light for me).
Swatches + Full Look
One thing worth noting is that EMMA’s Sheer Foundations run pretty light. For me, the shade ‘4.0’ would have been a better fit, which only leaves ‘5.0’ for those who have darker skintones. However, if you’re on the paler side, you’re in luck!
Available on Amazon
Have you tried makeup from EMMA Cosmetics?
*sample generously provided for consideration – all thoughts and words expressed are unique and true to personal experience, as always