Ever since I picked up Wet N Wild’s new Photo Focus Concealer, it has become one of my favorites – I’m been using it everyday as both an under eye and spot concealer. Needless to say, I was anxious to get my hands on the new Photo Focus Foundation, especially as it has been very hyped up all over the interwebs. Here’s my review.
Wet N Wild Photo Focus Foundation
First off, what exactly makes Wet N Wild’s Photo Focus Foundation different from other foundations? The innovation is in its matte, light-adjusting formula. It was designed to give your skin ‘#nofilter perfection’ without reflecting any white casts in a range of photo situations.
Wet N Wild tested their Photo Focus Foundation under seven different photo lighting conditions to ensure that it delivered the perfect camera-ready look every time, including:
- Clear Blue Sunlit Sky
- Outdoors PM
- Indoors PM
- Electronic Flash
- Fluorescent Light
- Bathroom Light
- Nightclub Light
Wet N Wild Photo Focus Foundation Review
First off, let’s talk about the formula’s scent (probably the first thing you’ll notice). The Photo Focus Foundation has a very paint-like, chemically smell (it sort of reminds me of Revlon’s Colorstay foundation). Fortunately, it’s not something that seems to hang around long – it almost completely disappears once the formula has dried down.
The coverage starts off in the light-medium range, and is buildable up to full coverage. With the help of added silica, the formula is blends out effortlessly using the fingers, a brush, or a makeup sponge.
Once dry, the formula sets to surprisingly natural-looking coverage. It’s not at all cakey or heavy feeling, but instead feels super lightweight and almost barely-there. And the finish looks just like skin, only perfected. I’d say it’s a cross between matte and satin, which by the way, works beautifully with my combination skin (it helps to minimize those T-zone oilies). On me, when used on its own (no primer), it lasts a good 5-6 hours before the oilies start to creep up (as opposed to 1-2 hours with most my other foundations). By 10 hours, I’ll notice some slight patchiness, but only in my oiliest areas.
Below is a little before and after. I applied one thin coat of the Wet N Wild Photo Focus Foundation in Buff Beige over bare skin (no primer) using my Sigma F84 brush.
Went very light on the application!
Before & after
Finished look, wearing Wet N Wild Photo Focus Foundation in Buff Beige, along with the Photo Focus Concealer under the eyes (mixed Light Ivory and Light/Med Beige together)
Summary
Pros:
- buildable coverage from medium to full
- effectively covers redness, blemishes, etc
- easy to apply/blend out for a seamless finish
- feels extremely lightweight on the skin
- natural-looking finish looks just like skin (near-matte)
- budget-friendly
- cruelty-free and vegan
Cons:
- tends to cling a bit to very dry areas
- strong paint/chemical smell straight out of the bottle (lasts until the foundation is set)
Overall, I’m super impressed with Wet N Wild’s Photo Focus Foundation (especially considering the price – only $5.99!). They managed to pack amazing coverage into a natural-looking, super lightweight formula. In particular, I’m loving the near-matte finish that helps keep my T-zone under control. The only thing I sometimes need to watch out for are dry flakes/areas on my face – keeping up a good exfoliation routine is definitely key with this one. If you have combo/oily or normal skin, I absolutely recommend trying this out!
Available at Target, Walgreens, Walmart, Ulta, & Amazon
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Have you tried the Wet N Wild Photo Focus Foundation?
