Review | Wet N Wild Photo Focus Foundation

Wet n Wild Photo Focus foundation review, before & after

Ever since I picked up Wet N Wild’s new Photo Focus Concealer, it has become one of my favorites – I’m been using it everyday as both an under eye and spot concealer.  Needless to say, I was anxious to get my hands on the new Photo Focus Foundation, especially as it has been very hyped up all over the interwebs. Here’s my review.

Wet N Wild Photo Focus Foundation

First off, what exactly makes Wet N Wild’s Photo Focus Foundation different from other foundations?  The innovation is in its matte, light-adjusting formula.  It was designed to give your skin ‘#nofilter perfection’ without reflecting any white casts in a range of photo situations.

Wet N Wild tested their Photo Focus Foundation under seven different photo lighting conditions to ensure that it delivered the perfect camera-ready look every time, including:

  • Clear Blue Sunlit Sky
  • Outdoors PM
  • Indoors PM
  • Electronic Flash
  • Fluorescent Light
  • Bathroom Light
  • Nightclub Light

Wet n Wild Photo Focus foundation in Buff Beige review, before & after
Wet n Wild Photo Focus foundation in Buff Beige review, before & after
Wet n Wild Photo Focus foundation in Buff Beige review, before & after

Wet N Wild Photo Focus Foundation Review

First off, let’s talk about the formula’s scent (probably the first thing you’ll notice).  The Photo Focus Foundation has a very paint-like, chemically smell (it sort of reminds me of Revlon’s Colorstay foundation).  Fortunately, it’s not something that seems to hang around long – it almost completely disappears once the formula has dried down.

The coverage starts off in the light-medium range, and is buildable up to full coverage.  With the help of added silica, the formula is blends out effortlessly using the fingers, a brush, or a makeup sponge.

Once dry, the formula sets to surprisingly natural-looking coverage.  It’s not at all cakey or heavy feeling, but instead feels super lightweight and almost barely-there.  And the finish looks just like skin, only perfected.  I’d say it’s a cross between matte and satin, which by the way, works beautifully with my combination skin (it helps to minimize those T-zone oilies). On me, when used on its own (no primer), it lasts a good 5-6 hours before the oilies start to creep up (as opposed to 1-2 hours with most my other foundations).  By 10 hours, I’ll notice some slight patchiness, but only in my oiliest areas.

Below is a little before and after. I applied one thin coat of the Wet N Wild Photo Focus Foundation in Buff Beige over bare skin (no primer) using my Sigma F84 brush.

wet n wild photo focus foundation in buff beige swatch

Went very light on the application!

wet n wild photo focus foundation in buff beige before and after

Before & after

wet n wild photo focus foundation in buff beige before & after

Finished look, wearing Wet N Wild Photo Focus Foundation in Buff Beige, along with the Photo Focus Concealer under the eyes (mixed Light Ivory and Light/Med Beige together)

Summary

Pros:

  • buildable coverage from medium to full
  • effectively covers redness, blemishes, etc
  • easy to apply/blend out for a seamless finish
  • feels extremely lightweight on the skin
  • natural-looking finish looks just like skin (near-matte)
  • budget-friendly
  • cruelty-free and vegan

Cons:

  • tends to cling a bit to very dry areas
  • strong paint/chemical smell straight out of the bottle (lasts until the foundation is set)

Overall, I’m super impressed with Wet N Wild’s Photo Focus Foundation (especially considering the price – only $5.99!).  They managed to pack amazing coverage into a natural-looking, super lightweight formula.  In particular, I’m loving the near-matte finish that helps keep my T-zone under control.  The only thing I sometimes need to watch out for are dry flakes/areas on my face – keeping up a good exfoliation routine is definitely key with this one.  If you have combo/oily or normal skin, I absolutely recommend trying this out!

The Wet N Wild Photo Focus Foundation is available at Walgreens, Walmart, and most drugstores, as well as on Amazon.com.



Have you tried the Wet N Wild Photo Focus Foundation?

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  • The clinging on my chin is making it SO hard for me to love this and I want to love it but I have to basically let Jesus take the wheel priming first for it to work or add facial oil. :/

  • This foundation sounds pretty good! I don’t have any dry patches, so I might give this one a go! 🙂

    Nicole | The Glam Surge

  • Rachilla Arandita

    How this foundation compare to maybelline fit me foundation?? Which one do u prefer for daily use?