Wet N Wild Photo Focus Concealer | Review, Swatches, Before & After

Wet N Wild Photo Focus Concealer Light Ivory Light/Medium Beige Review, Swatches

A brand new release to hit drugstores this year is Wet N Wild’s new Photo Focus Face Collection – created to help us achieve the perfect ‘selfie’ without any of those annoying white casts produced from our makeup.  Their new collection includes a Photo Focus Foundation, Concealer, Powder, and Setting Spray, all formulated to look good in almost any lighting situation – with and without flash.  They each have been ‘tested under 7 light conditions and with top smartphone models’, including:

  • Clear blue sunlit sky
  • Bathroom light
  • Indoors at night
  • Outdoors at night
  • Fluorescent light
  • Nightclub light
  • Electronic flash

From my experience, concealer is the worst culprit when it comes to creating that white cast under the eye area in photos.  So I figured, why not start with the Wet N Wild Photo Focus Concealer.

Wet N Wild Photo Focus Concealer Light Ivory Light/Medium Beige Review, Swatches

Wet N Wild Photo Focus Concealer Light Ivory Light/Medium Beige Review, Swatches

At first glance, the Wet N Wild Photo Focus Concealer tube may look a little small (it’s not as long as say, NARS’s Concealer), however it comes with a lot of product – .29 oz to be exact.  Just for comparison, NAR’s full-size Radiant Creamy Concealer ($30) contains .22 oz of product, while NYX’s Hi Definition Photo Concealer ($4.99) contains only .11 oz.

Wet N Wild Photo Focus Concealer Light Ivory Light/Medium Beige Review, Swatches

The Wet N Wild Photo Focus Concealers are currently available in 6 shades, which include:

  • Light Ivory
  • Light/Med Beige
  • Medium Tawny
  • Medium Peach
  • Med/Deep Tan
  • Dark Cocoa

I have light/medium skin (around NC25 in MAC) and I picked up the two lightest shades – Light Ivory and Light/Med Beige.  Light/Med Beige works best for me when it comes to spot concealing around my nose, cheeks, etc.  However, for under eye concealing, I’ve been using Light Ivory since it’s at least one shade lighter than my skintone, and helps to brighten a bit more.

Wet N Wild Photo Focus Concealer in Light Ivory and Light/Medium Beige swatches

Swatches of Wet N Wild Photo Focus Concealers in Light Ivory (left) and Light/Med Beige (right).  Light Ivory is a cool, peachy-pink shade, while Light/Med Beige is a warmer, yellow-based shade.

Wet N Wild Photo Focus Concealer in Light Ivory and Light/Medium Beige swatches

Swatches of Wet N Wild Photo Focus Concealers in Light Ivory (left) and Light/Med Beige (right), blended in side-by-side.

Wet N Wild Photo Focus Concealer Review

I have to say, I am very impressed with the Wet N Wild Photo Focus Concealers.  A small amount of the provides just the right amount of medium coverage – enough to cancel out my under eye dark circles and easily conceal imperfections.  The formula is super lightweight and creamy, and it blends like a dream.  It’s the perfect consistency in my opinion – not too thin and watery like other drugstore (and even high end) cream concealers I’ve tried, but also not too thick or heavy to the point where it looks cakey.  The concealer sets to an almost powder-like finish that smooths and also slightly blurs the skin.  The only downside I noticed is that it can start to look a bit dry and exaggerate fine lines after around 5-6 hours of wear.

Here’s my before and after, using the lightest shade (Light Ivory):

Wet N Wild Photo Focus Concealer before and after light ivory

1) Bare skin, 2) Light Ivory applied lightly, 3) blended in, 4) continued application on cheeks and nose

Wet N Wild Photo Focus Concealer before and after light ivory

Wearing Wet N Wild Photo Focus Concealer in Light Ivory

Wrap-Up

Overall, I’m really loving Wet N Wild’s new Photo Focus Concealer!  Even the smallest amount helps conceal and neutralize redness and dark circles.  The formula blends out effortlessly and settles to a very natural-looking, soft-focus finish.  And finally, out of all the lighting situations I’ve tried so far (ring light, natural light, and camera flash), there’s no white-cast!

The only downside is that the shade range is pretty limited at the moment.  But if you’re able to find a match (or find a mixture of two shades that work for you), I would definitely recommend these, especially if you have oily or combo skin.  For drier skin/eye areas, I’d recommend applying an under-eye primer (like my favorite one here) or eye cream beforehand to keep it looking smooth past 6 hours.

Available at Walgreens, Walmart, & Amazon



Have you tried any products from Wet N Wild’s Photo Focus Face Collection? 

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