100% Pure All-Natural Mattifying Primer Review

100 Percent Pure Mattifying Primer review

If I could change one thing about my skin, it would be its tendency to get crazy-oily within 1-2 hours of washing my face.  My nose, forehead, and cheeks get that super shiny look, which has me reaching for those oil absorbing sheets constantly.  I’ve tried mattifying makeup (both primers and foundation) in the past, but nothing seemed to control my oil while keeping my skin looking like…well, skin.  That is, until I came across 100% Pure’s Mattifying Primer.

100% Pure Mattifying Primer

What it is: 100% Pure’s Mattifying Primer is a 100% natural and vegan makeup primer that’s formulated to plump and smooth the complexion for a flawless foundation application, while keeping it looking fresh for longer by minimizing oil and shine.

How to Use: Apply evenly to clean or moisturized skin, and then allow it to set for 90 seconds. Follow with your usual makeup application (or wear it on its own).

Recommended for: All skin types, particularly combination and oily.

Ingredients: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Vegetable Glycerin, Olive Oil Squalane, Tocopherol (Vitamin E), Euphorbia Cerifera Cera (Candelilla Wax) Camellia Sinensis (Green Tea) Leaf Extract, Silica, Oryza Sativa (Rice) Starch, Fucus Vesiculosus (Seaweed) Collagen, Eucalyptus Globulus (Eucalyptus) Extract, Melaleuca Alternifolia (Tea Tree) Extract, Oregano Extract, Thyme Extract, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract

100 Percent Pure Mattifying Primer review

100% Pure Mattifying Primer Review

100% Pure’s Mattifying Primer comes in a clear, lightweight, gel-like formula.  It glides on silky smooth thanks to the silica, and melts into the skin within seconds (though I tend to wait a full minute before applying makeup, as 100% Pure recommends).  Out of all the primers I’ve tried so far, the 100% Pure Mattifying Primer’s silky texture and barely-there feel is most comparable to e.l.f. Cosmetic’s Mineral Face Primer (the clear version).

Looking at the ingredients list, 100% Pure’s Mattifying Primer appears to work by 1) controlling oil through rice starch, while also 2) hydrating the skin – through ingredients like organic aloe juice leaf extract, vegetable glycerin, olive oil, and squalane – so that it doesn’t have to produce as much oil to compensate.

I’ve found that the trick to making this primer work best is to apply exactly one pump.  That’s enough to cover the cheeks, nose, forehead, and chin, with enough left over to smooth out over the rest of the face.  If you apply less, the formula doesn’t seem to be as effective, and any more, it can create too heavy of a layer and have the reverse effect.

100 Percent Pure Mattifying Primer review

100 Percent Pure Mattifying Primer review

I’ve been wearing the 100% Pure Mattifying Primer under makeup, alone on no make-up days, and even on top of makeup for a quick fix (it absorbs existing oils instantly!).  Not matter how I apply it, the primer leaves a satiny, ‘skin-like’ finish rather than flattening me out, so even on its own, it still looks natural.  Most amazingly, it completely stops the oil/shine that would have otherwise crept up after 1-2 hours, and keeps my skin matte all day long.  (It seems to even work long-term – I’ll often see an overall decrease in oil and shine 1-2 days after wearing it!)

What’s probably most impressive is that on top of being super effective, it has an all-natural ingredients profile.  To find something that’s effective and actually good for your skin (and body as a whole), is super refreshing!  If you have oily or combination skin, I highly recommend trying this out!

Available on 100perfectpure.com for $45.


Have you tried 100% Pure’s Mattifying Primer?  If so, how does it work for your skin type?

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  • Trista Lindstrom

    Hello! Are you still happy with this mattifying product? Have you found anything you like better since May, or do you still think this is the best natural pick for an ultra oily t-zone? Thanks! PS your blog is great 🙂